performance-analyzer

# Performance Analyzer Analyze influencer campaign performance past surface metrics — score results vs target/benchmark, rank platforms/creators/content, read engagement quality and sentiment, attribute conversions, and write ranked learnings. > **Cross-discipline (paid ads):** this is also the cross-channel **paid-ads** scorecard/anomaly lens — account-wide metric rollups vs target/benchmark that feed [ad-test-designer](../../../ad/orchestrate/ad-test-designer/SKILL.md) (what to test) and [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md) (what to read back). Save paid runs under `memory/ad/performance-analyzer/`. ## Quick Start ``` Analyze performance of [campaign name] influencer campaign ``` Compare creators within one campaign: ``` Compare performance of these influencers from [campaign]: @handle1, @handle2, @handle3 ``` ## Skill Contract - **Reads**: campaign name and date range; native platform analytics (reach, views, engagement); influencer-supplied reports or screenshots; website/GA traffic and conversion data; sales and promo-code redemption data; targets and benchmarks if the user has them; per-creator performance baselines from `memory/creators/<handle-slug>.md` ([creator-registry](../../../protocol/creator-registry/SKILL.md) roster records) when present. - **Writes**: a performance analysis to `memory/influencer/performance-analyzer/YYYY-MM-DD-<campaign>.md` covering core-metric scorecards, platform/influencer/content rankings, eng...