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run-first-campaignlisted

The packaged cold-start campaign workflow - takes an owner with no list, no CRM, and no outbound history from a plain-English business description to an approved campaign sheet in one supervised pass: business context, a proposed source of record (a public directory - registry, professional college, trade association, marketplace, Maps - for local or licensed businesses, or a firmographic pull - 01-prospeo-discover, 01-prospeo-lookalike, 04-theirstack-jobs - for B2B), free ICP qualification, signal ranking, a drafted 3-email sequence, and a HubSpot-import-shaped CSV. Use when someone says "first campaign", "never run a campaign", "no CRM", "I need customers but have nothing to analyze", or wants outbound started from zero existing data. Nothing sends - the deliverables are drafts and files, and every paid step is cost-approved before it runs. For a campaign on an existing list or CRM data, use 00-gtm-router directly.
Zevenue/headless-gtm · ★ 26 · AI & Automation · score 77
Install: claude install-skill Zevenue/headless-gtm
# Run your first campaign The cold-start workflow: an owner or founder with no list, no CRM, and no campaign history, taken from "here's my business" to an approved campaign sheet. It chains existing skills in a fixed order with an explicit owner approval between steps. Nothing in this repo sends email - the end state is a drafted 3-email sequence plus a campaign sheet (owner-readable Markdown and a HubSpot-import-shaped CSV) the owner approves on screen. Chain mechanics follow the router's conventions: each component skill runs by its own SKILL.md, writes into `./runs/` under its own step-prefixed run-id, and hands `records.jsonl` to the next step by explicit path. ## Step 1 - Business context Check for `context/offer.md` and `context/icp.md`. If both exist, summarize them in two sentences and confirm they still describe the business. If either is missing, offer two paths: the closest vertical preset from `reference/presets/` (fastest - adopt the archetype, then adjust it together) or the full `gtm-context` interview. Write the result to `context/`. Wait for the owner to confirm the context before anything else runs. ## Step 2 - Source of record Where these buyers are already listed depends on the ICP. Read the confirmed context and propose the matching source, by name: - **Local, licensed, or physical-presence businesses** (contractors, clinics, dealerships, brokerages, restaurants) live in a public directory - a licensing registry, a professional college, a trad