← ClaudeAtlas

00-gtm-routerlisted

Plan and run the full API-first GTM chain - the orchestrator (step 00) that turns an ICP description plus optional budget, volume, and urgency into the right discovery -> qualification -> extraction -> signals -> judgment -> email-resolution sequence, with per-step cost estimates and rationale, then executes it skill-by-skill after a go-ahead. Use whenever a request spans more than one chain step or the user asks which tools or skills to use, in what order, or what it will cost - e.g. "plan a campaign for this ICP", "build me a list end to end", "we're targeting X, what's the play", "what would it cost to go after Y", "new client kickoff", "run the whole chain" - or when they hand over an ICP or client brief and want prospects with verified emails out the other side. Also use when partial data exists (a company list without signals, contacts without emails) to pick the right entry point mid-chain. For a true cold start - "first campaign", "never run a campaign", "no CRM", nothing to analyze yet - route to run
Zevenue/headless-gtm · ★ 26 · API & Backend · score 77
Install: claude install-skill Zevenue/headless-gtm
# GTM Router - the orchestrator (00) Every other skill in this chain wraps a tool. This one wraps the decision: given an ICP, which chain do you run, in what order, at what depth, and what will it cost. Tool-routing ("use Firecrawl for scraping") is table stakes; this skill does methodology-routing - the shape of the ICP picks the discovery path, volume picks the extraction depth, evidence type picks the signal source, every discovered list passes the qualification gate (01-icp-qualify) before credits are spent on it, and everything funnels through judgment (05) before anyone writes an email. Two model-judgment layers bracket the paid steps: the gate decides who is worth paying to know more about, the judge decides what to say to them. The router itself spends nothing. All credits are spent inside component skills, each of which keeps its own spend gates. The router's job is to make the spend deliberate: plan first, estimate honestly, execute only after a go-ahead, and checkpoint between steps. ## Inputs - **icp_description** (required) - who the client is targeting, in plain English. - **icp_context** - what the client sells, to whom, and what pain it removes (2-4 sentences). 05-signal-builder cannot judge without it, so collect it during planning, not four steps in. If it's missing, ask once. - **exclusions** (optional, ask once) - competitors, current customers, do-not-contact domains. The gate (01-icp-qualify) enforces them for free; discovery skills also appl