thought-leadershiplisted

# Thought Leadership ## When This Skill Applies - Long-form LinkedIn posts published under a named founder, executive, or senior practitioner - Company-blog pieces where the author's identity is the trust mechanism, not the brand's - Newsletter credibility editions (founder letters, quarterly notes, named-author analyses) - Industry-publication bylines where an individual's point of view is the draw - Converting internal expertise into public-facing content that compounds the author's reputation This skill does not apply to anonymous brand blog posts, unsigned newsletter issues, or content published under generic staff accounts. --- ## Core Guidance ### 1. The Named-Author Rule Thought leadership requires a named human author with a verifiable identity. Posts from "The Team", "Admin", "Editorial", or generic accounts forfeit the signal the format depends on. | Authorship Form | Trust Signal | Use in Thought Leadership | |-----------------|--------------|---------------------------| | Full name + title + company | High | Required | | First name only, no title | Low | Unacceptable | | Role label ("The CEO") with no name | None | Unacceptable | | Staff or admin account | None | Unacceptable | | Ghostwritten, disclosed | Moderate | Acceptable with disclosure | | Ghostwritten, undisclosed as own | Trust-destroying if discovered | Do not | If the real author cannot be named, the piece should be reclassified as company content and re-written without thought-leadership frami