report-generationlisted

# Report Generation ## When This Skill Applies - Creating marketing performance reports (weekly/monthly/quarterly) - Writing executive summaries with actionable insights - Building data narratives that tell a story - Designing report templates for recurring use - Consolidating multi-source data into unified reports ## Core Guidance ### 1. Report Creation Process ``` Define Audience -> Gather Data -> Structure Report -> Write Narrative -> Add Visualizations -> Add Recommendations -> Review -> Distribute ``` ### 2. Report Types | Type | Audience | Frequency | Length | Focus | |------|----------|-----------|--------|-------| | Executive Summary | C-suite | Monthly/Quarterly | 1-2 pages | High-level KPIs, strategic insights | | Campaign Report | Marketing team | Per campaign | 3-5 pages | Campaign performance, learnings | | Channel Report | Channel owners | Weekly/Monthly | 2-3 pages | Channel-specific metrics | | Full Analytics | Marketing leadership | Monthly | 5-10 pages | Comprehensive cross-channel analysis | | Board Report | Board/Investors | Quarterly | 2-3 pages | Growth metrics, market position | ### 3. Report Structure #### Standard Report Template ``` 1. EXECUTIVE SUMMARY (10% of report) - Key highlights (3-5 bullet points) - Overall performance vs targets - Critical actions needed 2. KPI SCORECARD (15%) - Primary metrics with period-over-period comparison - Status indicators (on-track, at-risk, behind) - Trend arrows and context 3. DETAILED