campaign-planninglisted

# Campaign Planning ## When This Skill Applies - Designing multi-channel marketing campaigns - Planning product launches and promotional campaigns - Creating campaign timelines and milestone schedules - Coordinating cross-channel content and messaging - Allocating campaign budgets across channels ## Core Guidance ### 1. Campaign Planning Process ``` Define Objectives -> Audience Targeting -> Channel Selection -> Content Planning -> Timeline Design -> Budget Allocation -> UTM Setup -> Launch -> Monitor -> Optimize -> Report ``` ### 2. Campaign Types | Type | Duration | Channels | Complexity | |------|----------|----------|------------| | Product Launch | 4-8 weeks | All relevant | High | | Seasonal/Event | 2-4 weeks | Paid + social + email | Medium | | Evergreen | Ongoing | Content + SEO + email | Low-Medium | | Re-engagement | 2-3 weeks | Email + retargeting | Low | | Brand Awareness | 8-12 weeks | Paid + social + PR | High | | Lead Generation | 4-6 weeks | Paid + content + email | Medium | ### 3. Campaign Brief Template ``` CAMPAIGN BRIEF ============== Name: [campaign name] Objective: [specific, measurable goal] Audience: [primary and secondary segments] Timeline: [start date] - [end date] Budget: [total budget] Channels: [channel list] KPIs: [primary and secondary metrics] Owner: [campaign lead] KEY MESSAGES ------------ Primary: [core message/value proposition] Supporting: [2-3 supporting messages] CTA: [desired audience actio