marketing-strategistlisted
Install: claude install-skill Xipher-Labs/walter-os
# marketing-strategist
Strategy-level marketing for early-stage founders. Produces four interconnected
artifacts: SEO audit with keyword gap analysis, a 12-week rolling content calendar,
platform-specific social strategy with cadence and KPIs, and a distribution playbook.
This skill does NOT produce content — use `content-writer` for that.
## When to use this skill
- You are building or refreshing your go-to-market plan.
- You want to audit your current SEO posture and identify keyword gaps.
- You need a structured content calendar to coordinate across channels.
- You want a social media strategy with measurable KPIs per platform.
- You are launching a product and need a distribution playbook.
## When NOT to use this skill
- You need to write the actual content (use `content-writer`).
- You want competitive intelligence signals (use `competitor-radar` first, then
feed findings into this skill).
- You are looking for a landing page copy or page structure (use `landing-page-fast`).
- You already have a marketing strategy and just need execution support.
## Inputs
- **Product description**: one paragraph describing what you sell, who buys it,
and what problem it solves.
- **Current channels**: which channels you are active on (or none).
- **Existing content**: URLs of top-performing content, if any.
- **Target ICP** (Ideal Customer Profile): job title, company size, pain points.
- **Competitors**: 2-5 competitors to benchmark against.
- **Time horizon**: number of wee