customer-interview-synthesizerlisted

# customer-interview-synthesizer Two-phase customer discovery skill. Use it before building any feature, after forming a hypothesis, or when you need to understand why customers behave the way they do. ## When to use this skill - Pre-PMF: before committing engineering time to a feature. - After any pivot hypothesis — validate the new direction cheaply. - When onboarding a new target persona you haven't interviewed before. - After reading a batch of support tickets and wanting to find the JTBD underneath. ## When NOT to use this skill - Post-PMF scaling: at scale, surveys and product analytics give faster signal. - Quantitative research with N > 100: use structured surveys (Typeform, Qualtrics). - B2B enterprise deals: use SPIN Selling or Challenger Sale methodology instead — those prospects expect a different interaction style. ## Phase A — Interview Guide Generator **Inputs:** - `hypothesis`: one-sentence belief you're testing (e.g., "Engineering managers at Series A startups spend >4h/week manually aggregating deployment metrics"). - `persona`: role, company stage, industry, typical daily workflow. **Outputs:** 5–15 interview questions following Mom Test rules: - Focus on past behavior, not future intent. - Ask about specific incidents, not generalities. - Never pitch your solution; probe the problem. **Question quality heuristics:** | Bad question | Why bad | Good alternative | |---|---|---| | "Would you use a product that…?" | Asks about future intent | "Tel