mom-testlisted

> **Provenance.** Vendored from `wondelai/skills@mom-test` (MIT License — github.com/wondelai/skills). Adapted into great-pm 2026-05-29 with attribution. Reference deep-dives (references/*.md) live upstream. Host agent: user-researcher. # The Mom Test Framework Framework for having useful customer conversations that won't lead you astray. Based on a fundamental truth: everyone is lying to you -- not because they're malicious, but because you're asking the wrong questions. Your mom will tell you your idea is great because she loves you. Investors, friends, and even potential customers will do the same. The Mom Test provides rules for asking questions so good that even your mom can't lie to you. ## Core Principle **Good customer conversations are about their life, not your idea.** The moment you mention what you're building, people switch from sharing truth to performing politeness. They tell you what you want to hear. The antidote is simple: talk about their problems, their lives, and their existing behavior instead of pitching your solution. Ask about specifics in the past, not hypotheticals about the future. And above all, talk less and listen more. ## Scoring **Goal: 10/10.** When reviewing or planning customer conversations, rate them 0-10 based on adherence to the principles below. A 10/10 means questions focus entirely on the customer's life and past behavior, with no leading, no pitching, and clear commitment signals; lower scores indicate gaps to address. Always