customer-journey-maplisted

> **Provenance.** Vendored from `phuryn/pm-skills@customer-journey-map` (MIT, Paweł Huryn / Product Compass — github.com/phuryn/pm-skills). Adapted into great-pm 2026-05-29 with attribution. Host agent: user-researcher. ## Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. ### Context You are creating a customer journey map for **$ARGUMENTS**. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. ### Instructions 1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. 2. **Map the journey stages** (adapt to the product): | Stage | Description | |---|---| | **Awareness** | How do they first learn about the product? | | **Consideration** | What do they evaluate? What alternatives do they compare? | | **Acquisition** | How do they sign up or purchase? | | **Onboarding** | First experience with the product — time to value | | **Engagement** | Regular usage — building habits | | **Retention** | What keeps them coming back? What might cause churn? | | **Advocacy** | When and why do they recommend the product to others? | 3. **For each stage, document**: - **Touchpoints**: Where the user interacts with the product, brand, or