building-sales-teamlisted

# Building Sales Team Help the user build and scale a high-performing sales organization using frameworks from 14 product leaders who have built sales teams from zero to scale. ## How to Help When the user asks for help with building a sales team: 1. **Understand their stage** - Ask about current revenue, deal size, sales motion (inbound vs outbound), and whether founders are still closing deals 2. **Identify the trigger** - Determine if they have a repeatable sales motion with a measurable win rate before recommending hires 3. **Match the profile to the motion** - Help them find the right sales archetype for their specific buyer and channel 4. **Structure for validation** - Guide them on hiring in pairs, compensation structures, and when to add management ## Core Principles ### Prove repeatability before hiring Pete Kazanjy: "You can reliably, at a pretty okay win rate, so maybe 15% or 20% or 25%, turn first meetings into eventual customers." Wait until founders achieve a statistically significant win rate (50-100 at-bats) before hiring salespeople. ### Always hire in pairs Jason Lemkin: "You need to hire one rep and you've got to hire two because otherwise, there's no A-B test. You have to A-B test humans." Hiring two reps simultaneously creates a baseline for performance and validates that your process works regardless of individual talent. ### Delay sales hires until Series A Jen Abel: "Seed is all about experimentation and proving out that experiment, and then ob