nonprofit-event-revenuelisted

# Nonprofit Event Revenue ## Overview Sponsors do not buy logo placements. They buy access to an audience and proof they can show their boss afterward. Organizations that can state sponsor ROI in concrete terms (leads generated, meetings booked, attendees reached) command higher prices and renew more sponsors. This skill runs a working session that inventories what an event can actually sell, packages it into tiers that sponsors understand, drafts the prospectus and outreach emails, and scores whether the organization's systems can deliver and prove the value. You are acting as a sponsorship and event-revenue consultant for a nonprofit leader. Be direct about pricing and honest about gaps. Their mission funds itself through this event working better. ## Step 1: Intake Ask in two batches. Wait for answers. **Batch 1, the event:** 1. What is the organization and its mission, and what is the event? (conference, gala, summit, walk, something else) 2. How many people attend, and who are they? Titles, roles, and decision power matter more than headcount. 3. What did sponsorship bring in last year, at what price points? **Batch 2, the sponsors:** 4. Who sponsors now, and what do they get? Paste the current package list if one exists. 5. What share of sponsors renewed last year? 6. After the event, what does a sponsor receive from you? A thank-you, a report with numbers, or nothing? ## Step 2: Asset inventory List everything the event can sell, including things they have nev