copywritinglisted

Write compelling, conversion-focused copy for any medium. Trigger when: writing marketing copy, landing page text, email campaigns, ad copy, product descriptions, social media posts, headlines, taglines, or sales pages; improving existing copy for clarity, persuasiveness, or brand voice; increasing conversion rates; developing or auditing brand voice; or any persuasive writing task. Before writing, clarify: audience (who, fears, wants), goal (click, purchase, sign up, share), channel (email, landing page, ad, social), tone (formal, casual, urgent, inspirational), and the one key message. Key capabilities: AIDA, PAS, and Before/After/Bridge frameworks; brand voice capture system (3 words the brand IS, 3 words it is NOT, who speaks, what they never say); headline writing rules (benefit-led, numbers, questions, urgency without fake scarcity); email copy structure (subject → preview → opening → body → single CTA); copy audit checklist (5-second benefit test, one-person test, single CTA check, "so what?" on every
Tekkiiiii/the-agency · ★ 0 · AI & Automation · score 62

Install: claude install-skill Tekkiiiii/the-agency

# Copywriting Skill ## Before Writing — Clarify 1. **Audience**: Who are they? What do they fear/want? 2. **Goal**: Click, purchase, sign up, share? 3. **Channel**: Email, landing page, ad, social? 4. **Tone**: Formal, casual, urgent, inspirational? 5. **One key message**: If they remember one thing, what is it? ### Brand Voice Capture (First Time Only) For a new brand, ask the user to complete: - **3 words that describe the brand**: e.g., "bold, irreverent, direct" - **3 words that describe what the brand is NOT**: e.g., "not corporate, not fluffy, not safe" - **Who speaks**: e.g., "a knowledgeable friend", "an expert mentor", "a peer" - **What they never say**: e.g., "we're excited to share", "cutting-edge", "seamless" Document these in the project CLAUDE.md under a `brand-voice` section. Every piece of copy must pass the voice check: "Would our brand say it this way?" ## Core Frameworks ### AIDA - **Attention**: Hook that stops the scroll - **Interest**: Relevant to their problem - **Desire**: Paint the outcome they want - **Action**: Single, clear CTA ### PAS - **Problem**: Name their pain exactly - **Agitate**: Make them feel it - **Solution**: Your product/service as the relief ### Before/After/Bridge - Before: Current painful state - After: Desired future state - Bridge: How you get them there ## Headlines - Lead with benefit, not feature - Use numbers: "5 ways to..." "3x faster..." - Ask a question they're already asking themselves - Create urgency without