linkedin-audience-persona-builderlisted

# LinkedIn Audience Persona Builder A persona is not a marketing artifact in a slide deck. It is the person the user is talking to in every post. ## When to trigger The user says "build me an ICP", "who am I posting for", "my content is not landing", "help me write to one person", "I do not know my audience". ## The 12 questions to ask 1. **Title and seniority.** Be specific. Not "marketers" : "Senior Demand Gen Managers at B2B SaaS, 50-500 employees". 2. **Company stage and size.** Series A vs growth vs enterprise change everything. 3. **Reports to whom.** Their boss's expectations shape their pain. 4. **Top 3 KPIs they are measured on.** This is what keeps them up at night. 5. **Top 3 jobs to be done in a typical week.** What they actually spend time doing. 6. **Top 3 pains in those jobs.** Where the friction is. 7. **What they buy or consider buying** to solve those pains. 8. **Where do they consume content ?** LinkedIn yes, but also newsletters, podcasts, communities. 9. **Who do they listen to ?** The 5 to 10 voices in their head. 10. **What words do they use ?** Their vocabulary, not the user's. ("Pipeline coverage" vs "filling the funnel".) 11. **What objections do they raise** when offered a new idea or tool ? 12. **What does success look like for them** in 12 months ? ## Process 1. Ask the questions in batches of 3. Do not dump all 12 at once. 2. Push for specifics. Reject "anyone in marketing" type answers. 3. Once you have all 12, synthesize into a **post-re