seo-geolisted
Install: claude install-skill TOMK-CMD/ITERUS-WEB
# seo-geo — be findable by search engines and citable by LLMs
Evidence-based priorities (see `docs/CONTENT-GUIDE.md` § Why): answer-first structure and named
entities drive LLM citations; a consistent brand entity across the web matters more than any
single file; `llms.txt` is cheap insurance, not a strategy.
## On every page change
1. `generateMetadata`: unique title (≤ 60 chars, brand suffix " | Iterus"), description
120–155 chars written as the answer, canonical, `alternates.languages` + `x-default`.
2. Answer-first check: first paragraph ≤ 60 words answers the page's question; at least one
concrete number or named technology in the first 30 % of the content; headings phrased as
questions where natural; a short FAQ block (2–5 Q&A) on service pages.
3. JSON-LD per page type (Schema map in `docs/CONTENT-GUIDE.md`):
- site-wide: `Organization` (name Iterus, legalName SUN Professionals s.r.o., identifier
IČO, address, sameAs → LinkedIn, GitHub, Firmy.cz, Google Business Profile),
`WebSite`, `ProfessionalService` (Praha, areaServed CZ/EU).
- home/services: `Service` items; references: `Article` (+ `SoftwareApplication` for
products); FAQ blocks: `FAQPage`; process page: `HowTo`; about: `Person` (founder).
Use `schema-dts` types; validate with `pnpm check:schema`.
4. Images: descriptive `alt` in the page locale; OG image 1200×630 generated by the OG route.
5. Internal links: every new page linked from at least two existing pages (nav counts as