researching-competitor-adslisted

Analyzes the ads competitors are running — the ones live now, the ones they have already stopped, and which have run longest. Watches the video ads and reads the image ads with a vision model, so every finding comes from the ad itself rather than its caption. Finds the patterns across the set — what is holding, what was dropped, and what nobody runs. Research only — nothing is generated or recommended here. Use when the user wants competitor ads researched, an ad teardown, a competitive or category analysis, to see what ads a named brand is running, or to find what is working and what nobody has tried yet.
SupercmoHQ/superCMO-skills · ★ 48 · AI & Automation · score 78

Install: claude install-skill SupercmoHQ/superCMO-skills

# Competitor ads Analyze what competitors are advertising, work out what is holding, and map what the category covers. **Research only — nothing is generated, posted or planned here.** Deciding what to make next is `planning-campaigns`' job. ## Workflow ### Step 1: Settle who the competitors are Three ways to find out. Try them in order, and stop at the first one that works. - **Read them from `competitors.md`** in `./supercmo-company`. Where it is absent or empty, move on. - **Ask the user**, for a name and a website for each competitor. - **Find candidates**, only where the user doesn't know. Call `url_extraction` on the user's own website to learn what they sell in their own words, then `social_research` on `meta_ad_library` / `search_ads` using those words. Each ad names the advertiser who ran it. Show the user a plain list of those advertiser names with the number of ads each appeared on, most ads first — nothing else — and ask which are real competitors. You need **a name and a website** for each competitor whichever route you take. Step 3 uses the domain to prove the ads came from the right company. ### Step 2: Scope the run Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers. | Ask | When | How | | --- | --- | --- | | **The country the ads run in** | The brief names no market and the user's own site implies none. | Offer the likely markets, and a way to type another. | | **How deep to