planning-campaigns

# Campaign planning Decide what ads to make next, write each one down as a concept a producer can build from directly, and build the ones the user approves. **Nothing is generated before the plan is approved.** Everything up to the plan is planning; building is a separate decision the user makes at the end, concept by concept. ## Workflow ### Step 1: Scope the run Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers. | Ask | When | How | | --- | --- | --- | | **The product** | Always. | A URL or a photo. Where they name several, ask whether it is one campaign for all of them or one each. | | **The objective** | The brief doesn't say. | Offer awareness, consideration and conversion, and a way to type another. | | **The competitors** | The brief names none. | A name and a website for each. Where the user doesn't know, say you will let the research propose them and confirm before it reads anything. | | **The market** | The brief names none and the site implies none. | Offer the likely markets, and a way to type another. | | **How deep to go** | The brief doesn't say. | Offer the quick scan first and recommend it; say the deeper option roughly doubles what is watched, and costs accordingly. | Ask them here, and pass the answers down. Don't go on without the product. ### Step 2: Gather the context **Open the run's folder first.** Everything this run produces lives in one place: `campaigns/<date-time>` under ...