planning-campaignslisted

Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.
SupercmoHQ/superCMO-skills · ★ 48 · AI & Automation · score 78

Install: claude install-skill SupercmoHQ/superCMO-skills

# Campaign planning Decide what ads to make next, write each one down as a concept a producer can build from directly, and build the ones the user approves. **Nothing is generated before the plan is approved.** Everything up to the plan is planning; building is a separate decision the user makes at the end, concept by concept. ## Workflow ### Step 1: Scope the run Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers. | Ask | When | How | | --- | --- | --- | | **The product** | Always. | A URL or a photo. Where they name several, ask whether it is one campaign for all of them or one each. | | **The objective** | The brief doesn't say. | Offer awareness, consideration and conversion, and a way to type another. | | **The competitors** | The brief names none. | A name and a website for each. Where the user doesn't know, say you will let the research propose them and confirm before it reads anything. | | **The market** | The brief names none and the site implies none. | Offer the likely markets, and a way to type another. | | **How deep to go** | The brief doesn't say. | Offer the quick scan first and recommend it; say the deeper option roughly doubles what is watched, and costs accordingly. | Ask them here, and pass the answers down. Don't go on without the product. ### Step 2: Gather the context **Open the run's folder first.** Everything this run produces lives in one place: `campaigns/<date-time>` under