onboarding-user

# Onboarding Turn one website into a working brand profile, then hand the user their first next steps. ## Workflow ### Step 1: Get the website Ask for the user's website, unless the conversation already carries it. A user with no website still onboards. Ask what the brand is called, what it sells, and who buys it — plus anything they want to add about how it sounds or what sets it apart. A short answer is fine; they can give as much or as little as they like. Write what they give into the matching sections of `brand.md` in `./supercmo-company`, leave the sections they didn't cover marked `unconfirmed — needs user input`, then skip the rest of the steps. ### Step 2: Analyze the brand Trigger the `analyzing-brand` skill in quick mode with the website. It writes `./supercmo-company/brand.md` itself. Don't copy or re-save it; read it back where you need its contents for the summary. ### Step 3: Identify the competitors Trigger the `identifying-competitors` skill with the brand's name, website and what it sells. **Say the run is write-first** so it saves the shortlist without pausing to confirm. It writes `./supercmo-company/competitors.md` itself. Don't copy or re-save it. ### Step 4: Show what was written **One summary for the whole run.** Compact — not the files read back: - The brand: its name and what it sells, in a line. - The voice, in a sentence. - The audience, as the site evidenced it. - The competitors, as a plain list. - Everything marked `unconfirmed — nee...