analyzing-own-adslisted
Install: claude install-skill SupercmoHQ/superCMO-skills
# Own ads
Audit what a company is advertising itself, work out what is holding, and map what it already covers.
**Research only — nothing is generated, posted or planned here.**
Not for competitors' ads — that is `researching-competitor-ads`; not for deciding what to make next —
that is `planning-campaigns`.
## Workflow
### Step 1: Settle whose page this is
You need **a brand name and a website**.
- **Read them from the brand profile** in `./supercmo-company`, where
one exists. Where it doesn't, move on.
- **Ask the user** for whichever is missing.
- **A website but no name** → take the brand name off the site and carry on.
### Step 2: Scope the run
Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief
already answers.
| Ask | When | How |
| --- | --- | --- |
| **The country the ads run in** | The brief names no market and the user's own site implies none. | Offer the likely markets, and a way to type another. |
| **How deep to go** | The brief doesn't say. | Offer the quick scan first and recommend it; say a detailed audit doubles what is watched, and costs accordingly. |
| **What they want to learn** | Optional, and only where the brief says nothing at all about what the audit is for. | **One open field, no options to choose from.** Ask what they want to come away knowing. |
**Take whatever the brief says about what they are after, in their own words, and don't ask again.**
Carry those words through to the audit, w