analyzing-own-ads

# Own ads Audit what a company is advertising itself, work out what is holding, and map what it already covers. **Research only — nothing is generated, posted or planned here.** Not for competitors' ads — that is `researching-competitor-ads`; not for deciding what to make next — that is `planning-campaigns`. ## Workflow ### Step 1: Settle whose page this is You need **a brand name and a website**. - **Read them from the brand profile** in `./supercmo-company`, where one exists. Where it doesn't, move on. - **Ask the user** for whichever is missing. - **A website but no name** → take the brand name off the site and carry on. ### Step 2: Scope the run Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers. | Ask | When | How | | --- | --- | --- | | **The country the ads run in** | The brief names no market and the user's own site implies none. | Offer the likely markets, and a way to type another. | | **How deep to go** | The brief doesn't say. | Offer the quick scan first and recommend it; say a detailed audit doubles what is watched, and costs accordingly. | | **What they want to learn** | Optional, and only where the brief says nothing at all about what the audit is for. | **One open field, no options to choose from.** Ask what they want to come away knowing. | **Take whatever the brief says about what they are after, in their own words, and don't ask again.** Carry those words through to the audit, w...