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analyzing-brandlisted

Analyzes a brand from its own website — its colours and fonts, the logo and imagery it uses, how it sounds, who it sells to, the claims it makes, and what it sells. Reads the site and its pictures with a vision model, and marks anything the site doesn't evidence as unconfirmed rather than guessing. Facts only — nothing is generated, planned or judged here. Use when a brand's guidelines, palette, typography, voice, tone or positioning need establishing, or when another skill needs the brand before it plans or generates.
SupercmoHQ/superCMO-skills · ★ 48 · AI & Automation · score 78
Install: claude install-skill SupercmoHQ/superCMO-skills
# Brand Analyze what a brand is from its **website**. Not for analyzing a single product's facts — that is `analyzing-products` skill. ## Workflow ### Step 1: Check whether the brand is already known Read `brand.md` in `./supercmo-company`. Where it already holds this brand, hand it back and stop — re-researching bills again and tells the user nothing new. Carry on where it's missing, where it's a different brand, or where the user asked to re-analyze. ### Step 2: Check what you were given | What you have | What to do | | --- | --- | | A brand website | Carry on. | | A product page — Amazon, Shopify, a single listing | Wrong skill. Hand it to `analyzing-products`, and say which you used. | | Nothing, or a URL that won't load | Ask for the website. A brand described from memory is invented, not read. | | No mode named, by the caller or the brief | Ask whether the user wants to run the analysis in quick mode or detailed mode. Offer quick first and recommend it. Say a detailed mode run also reads the site's photographs with a vision model, which is what gives the photography style, and costs and takes longer for it. | ### Step 3: Read the site Call `url_extraction` with the homepage as the `url` and the prompt in `references/reading-the-brand.md` as the `prompt`. It returns the brand's identity as strict JSON — the brand's name, what it sells, the palette, the typography, the logo, the tagline, how it writes, who it sells to, what sets it apart, and the proof it offers