market-analysis

# Market Analysis A market analysis applies four classic frameworks — SWOT, PESTEL, Porter's Five Forces, and Ansoff — as one connected scan, not four wall posters. The output is not four diagrams; it's 2-3 strategic implications that the four lenses agree on. If your SWOT, your PESTEL, your forces map, and your growth options never reference each other, you've done four exercises and zero strategy. The discipline here is convergence. PESTEL surfaces the macro shifts. Five Forces explains why the market is (or isn't) attractive. SWOT positions *you* inside that market. Ansoff turns it into where-to-grow choices. The synthesis asks: given all four, what 2-3 things must we believe and do? **Grounded in:** *Competitive Strategy* — Michael Porter: Porter's Five Forces, synthesized into strategic implications. **Go deeper (The Product Channel):** [The Ultimate Guide to Product Strategy](https://sidsaladi.substack.com/p/week-71-product-strategy-vision-and) ## When to use this - Assessing a new market, segment, or geography before committing resources to enter it. - Pressure-testing an existing strategy against macro shifts (regulation, AI, rates, supply chains). - Prepping a strategy, board, or annual-planning narrative that needs an external-environment section. - Deciding *where* to grow next — deeper in the current market, adjacent segments, new products, or diversification. - Turning a pile of market notes, analyst reports, and competitor intel into a structured point of vi...