launch-plan

# Launch Plan A launch is a cross-functional event, not a ship date. This skill turns "we're shipping X" into a coordinated plan: the right tier of effort, a clear message, the channels that fit, a timeline with owners, the assets you need, the metrics that define success, and a runbook for launch day. Scale everything to impact — not every launch deserves a press release. **Grounded in:** *Crossing the Chasm* — Geoffrey Moore: tier the launch and target the segment that cares most. **Go deeper (The Product Channel):** [The Beginner's Guide to a Product Launch](https://sidsaladi.substack.com/p/week-19-the-beginners-guide-to-a) ## When to use this - A feature or product is about to ship and needs a coordinated rollout - Marketing, sales, support, and eng need a single source of truth for who does what, when - You need a launch checklist with owners and dates, not just a vibe - You want to right-size effort: avoid over-launching a minor change or under-launching a flagship ## Pick the launch tier first Decide impact before anything else — it sets the ceiling for every section below. - **T1 (major)** — new product, flagship feature, repositioning. Full GTM: all channels, exec involvement, sales enablement, press/analyst, coordinated timeline, dry run. - **T2 (standard)** — notable feature, meaningful expansion. Targeted comms on key channels (blog, email, in-app, social), light sales/support enablement, single owner per task. - **T3 (minor)** — incremental improvement, fast-...