business-modellisted

# Business Model Captures an entire business or product bet on one page using Ash Maurya's Lean Canvas (the startup-oriented variant of Osterwalder's Business Model Canvas), then ranks blocks by risk so you validate the assumption most likely to kill the business — before you spend a quarter building. **Grounded in:** *Running Lean* — Ash Maurya: the Lean Canvas and finding the riskiest block to validate first. **Go deeper (The Product Channel):** [Product Led Growth](https://sidsaladi.substack.com/p/week-10-product-led-growth) ## When to use this - A new product, feature line, or 0-to-1 bet needs a one-page model before it goes to leadership or a build team. - You have a deck full of vision but can't crisply say who pays, for what, and why you instead of an incumbent. - An existing product's economics feel off and you need to see the whole revenue/cost/segment picture at once. - You're prepping a stage-gate, investment ask, or kill/continue decision and need the riskiest assumption named explicitly. - A founder or stakeholder keeps debating the solution before anyone agreed on the problem or the customer. ## Before you start (gather these) - **Customer segment(s)** — who specifically has the problem, and who's the early adopter (not "everyone"). - **Top 1–3 problems** — the actual pains, and what they do today as a workaround. - **How money moves** — pricing idea, who pays, and rough cost structure (even ballpark). - **Why you** — any unfair advantage, traction, or asset