competitive-teardownlisted
Install: claude install-skill SanctifiedOps/nami-creative-brain-template
# Competitive Teardown
**Tier:** POWERFUL
**Category:** Product Team
**Domain:** Competitive Intelligence, Product Strategy, Market Analysis
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## When to Use
- Before a product strategy or roadmap session
- When a competitor launches a major feature or pricing change
- Quarterly competitive review
- Before a sales pitch where you need battle card data
- When entering a new market segment
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## Teardown Workflow
Follow these steps in sequence to produce a complete teardown:
1. **Define competitors** — List 2–4 competitors to analyze. Confirm which is the primary focus.
2. **Collect data** — Use `references/data-collection-guide.md` to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social).
_Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor._
3. **Score using rubric** — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product.
_Validation checkpoint: Every dimension should have a score and at least one supporting evidence note._
4. **Generate outputs** — Populate the templates in `references/analysis-templates.md` (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).
5. **Build action plan** — Translate findings into the Action Items template (quick wins / medium-term / strategic).
6. **Package for stakeholders** — Assemble the Stakeholder Presentation us