performance-analyticslisted

# Performance Analytics Skill Frameworks for measuring, reporting, and optimizing marketing performance across channels and campaigns. ## Key Marketing Metrics by Channel ### Email Marketing | Metric | Definition | Benchmark Range | What It Tells You | |--------|-----------|----------------|-------------------| | Delivery rate | Emails delivered / emails sent | 95-99% | List health and sender reputation | | Open rate | Unique opens / emails delivered | 15-30% | Subject line and sender effectiveness | | Click-through rate (CTR) | Unique clicks / emails delivered | 2-5% | Content relevance and CTA effectiveness | | Click-to-open rate (CTOR) | Unique clicks / unique opens | 10-20% | Email content quality (for those who opened) | | Unsubscribe rate | Unsubscribes / emails delivered | <0.5% | Content-audience fit and frequency tolerance | | Bounce rate | Bounces / emails sent | <2% | List quality and data hygiene | | Conversion rate | Conversions / emails delivered | 1-5% | End-to-end email effectiveness | | Revenue per email | Total revenue / emails sent | Varies | Direct revenue attribution | | List growth rate | (New subscribers - unsubscribes) / total list | 2-5% monthly | Audience building health | ### Social Media | Metric | Definition | What It Tells You | |--------|-----------|-------------------| | Impressions | Number of times content was displayed | Content distribution and reach | | Reach | Number of unique users who saw content | Audience breadth | | Engagement