seo-audit

# SEO Audit ## Requires The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4. ## Workflow 1. **Pick the property.** `google_search_console__listSites`. If several, use the one matching the user's domain; confirm only when ambiguous. 2. **Indexation.** `google_search_console__getIndexationSummary` — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages). 3. **Performance baseline.** `google_search_console__runRawSearchAnalytics`: last 90 days vs previous 90, dimensions `query` and `page` (two calls each period). Compute clicks/impressions/CTR/position deltas. 4. **Find the problems:** - **Decaying pages** — pages whose clicks dropped >30% period-over-period - **CTR anomalies** — queries with position ≤ 5 but CTR < 2% (title/meta problem) - **Striking distance** — queries at position 8–20 with high impressions (one push from page 1) - **Cannibalization** — same query, multiple ranking pages splitting clicks 5. **Spot-check pages.** For the 3–5 worst pages, `google_search_console__inspectUrl` — canonical, indexin...