gtm-launch-plannerlisted

Tier a launch, choose the first cohort, build the channel plan, and draft the comms and readiness lines so Gate 5 finds them already written. Use when a customer-facing release is coming and the GTM plan or the comms table is empty, when PM and PMM disagree on how big the launch is, when a release takes something away or changes what customers pay, or when a failed launch needs a second attempt. Takes the positioning, the success signal, the release scope and window, and the channel evidence; returns the tier decision, the filled GTM plan, the channel plan by funnel stage, the comms plan, and the readiness rows.
RizwanZafaris/product-manager-OS · ★ 0 · AI & Automation · score 72

Install: claude install-skill RizwanZafaris/product-manager-OS

# GTM Launch Planner: tier it, pick the cohort, write the stop rule first Launches fail in two mirror-image ways. Every release is treated as the big one, so none of them is, and the comms are drafted the night before. Or a release that changes what customers pay ships as a changelog line, and support hears about it from customers. Both get judged afterwards by applause. This skill sets the tier by rule, names a cohort you can list, and writes the one metric and the stop condition before anyone is excited. ## Files this skill drives - [../../templates/planning/gtm-plan.md](../../templates/planning/gtm-plan.md), every section - [../../templates/delivery/launch-comms-plan.md](../../templates/delivery/launch-comms-plan.md), for a tier that needs more than the readiness doc's comms table - [../../templates/delivery/release-readiness.md](../../templates/delivery/release-readiness.md), section 6 and the rollback trigger in section 4 - [../../templates/delivery/sales-enablement-one-pager.md](../../templates/delivery/sales-enablement-one-pager.md), [../../templates/delivery/customer-comms.md](../../templates/delivery/customer-comms.md), and [../../templates/delivery/release-notes.md](../../templates/delivery/release-notes.md), the audience artifacts a tier calls for - Read first: [../../templates/planning/positioning.md](../../templates/planning/positioning.md), which the positioning skeleton is cut from - Worksheets: [../../frameworks/strategy/positioning-canvas.md](../../framewo