content-seolisted
Install: claude install-skill PrabhdeepSingh/claude-plugins
# Content SEO — write it so humans rank it and AI cites it
This is the editorial counterpart to the technical [[seo-standards]] skill. That one governs the *plumbing* (HTML structure, canonical tags, redirects, sitemaps). This one governs the *writing* — what makes a blog post, article, or landing page actually earn visibility.
## The shift that frames everything
On-page SEO is no longer about keyword counts and word counts. In 2025-2026 it rests on three things: **genuine expertise**, **structure a machine can extract**, and **earning citations in AI answers**. Two things are true at once:
- **The fundamentals are the price of entry.** AI Overviews now appear on a large and growing share of Google searches, and the pages they cite overwhelmingly *also* rank in the traditional top 10. So ranking organically is now a *prerequisite* for AI visibility, not an alternative to it.
- **A new layer sits on top.** Getting *cited* by AI answer engines (Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini) rewards content that reads as **evidentiary** — quotes, statistics, citations, clear structure. Optimize for being *the cited source*, not just for a blue-link click, because many searches now end without one.
Everything below serves both readers and machines — they almost always want the same thing: a clear, trustworthy, well-structured answer.
## When to apply this
Any time you're writing or editing prose destined for the web: blog posts, articles, guides, tutorials, land