← ClaudeAtlas

outreach-sequence-builderlisted

Use when creating outreach sequences, writing cold email campaigns, building multi-channel cadences, designing follow-up flows, or crafting signal-triggered messages. Triggers: 'build an outreach sequence', 'write a cold email sequence', 'create a cadence', 'outreach for [signal]', 'email sequence', 'follow-up sequence', 'multi-channel outreach'.
Othmane-Khadri/gtm-engineer-playbook · ★ 41 · Web & Frontend · score 81
Install: claude install-skill Othmane-Khadri/gtm-engineer-playbook
# Outreach Sequence Builder Build signal-triggered, multi-channel outreach sequences that convert. Maps **Signal --> Angle --> Channel --> Message --> Objection Pre-emption**. Produces ready-to-use sequences in markdown, written to `docs/sequences/`. Can reference `docs/icp.md` for persona and pain-point data, and `docs/accounts/*.md` for account-level personalization. Works for any B2B product or service. --- ## Methodology Follow these steps in order. Do not skip steps. Do not produce output until Step 7. ### Step 1 -- Context Loading Check for existing files before asking questions. 1. **Read `docs/icp.md`** if it exists. Extract: - Target personas (titles, seniority, department) - Company profile (size, industry, stage) - Pain points (ranked by severity) - Language patterns (how prospects describe their problems in their own words) - Key differentiators of the product/service 2. **Glob `docs/accounts/*.md`** if any exist. Extract: - Account names and context - Known tech stack, recent news, or specific pain points - Any existing relationship context 3. **If neither file exists**, gather the minimum viable context by asking the user these four questions (all four are required before proceeding): - What does your product/service do? (one paragraph) - Who are you targeting? (job title, company size, industry) - What is the main problem you solve? (from the buyer's perspective) - What is your key differentiator? (why you over the