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account-research-brieflisted

Use when preparing to engage a target account, researching a company before outreach, or building pre-call intelligence. Triggers: 'research this company', 'account brief for [company]', 'company research', 'what do I need to know about [company]', 'pre-outreach research'.
Othmane-Khadri/gtm-engineer-playbook · ★ 41 · AI & Automation · score 81
Install: claude install-skill Othmane-Khadri/gtm-engineer-playbook
# Account Research Brief Produce a comprehensive 1-page company intelligence brief in 2-3 minutes using WebSearch. Everything a GTM engineer needs to engage a target account — from company overview to ready-to-use outreach angles. ## Steps ### 1. Collect Input Ask the user for: - **Company name** (required) - **Your product/service** (optional) — if provided, engagement angles will be tailored to the user's offering. If omitted, angles stay generic but actionable. - **Target persona title** (optional) — focuses the Decision Makers section on that role. Default to CRO / VP Sales / Head of Growth if not specified. Do NOT proceed until you have at least the company name. ### 2. Company Overview Run 1-2 WebSearch queries (e.g., `"{company} what does it do"`, `"{company} funding crunchbase"`). Gather: - What they do (one paragraph, plain language) - Founded year and HQ location - Company size — employee count, revenue range if public - Funding stage and total raised (for startups / private companies) - Key product(s) or service(s) - Recent news from the last 90 days (1-3 headlines with URLs) If any data point is not findable, write "Not found" — NEVER fabricate company data. ### 3. Decision Makers Run 1-2 WebSearch queries (e.g., `"{company} CEO founder"`, `"{company} {target persona title}"`). Gather: - CEO / Founder — name, short background (prior companies, notable achievements) - Target persona — name and title of the person matching the user's specified role (o