paid-social-brieflisted

# Paid Social Brief Translate an approved campaign into testable paid-social decisions without pretending media execution or platform access exists. ## 1. Confirm the approved foundation Ask for the campaign objective, offer, claim boundary, landing destination, proof, audience evidence, budget range if supplied, policy constraints, and the owner who can actually configure the platform. If the offer or landing page is unapproved, do not write ads around it. ## 2. Define the test, not a prediction State the hypothesis, audience context, creative angle, desired action, measurement event, and what would count as useful learning. Separate audience hypotheses from targeting settings because platform availability and policy can change. Keep the number of simultaneous variables small enough to interpret. ## 3. Specify creative and destination requirements List the approved message variants, proof assets, disclosures, format needs, destination expectation, exclusions, and prohibited claims. Tie each creative to a hypothesis. Note where a native platform review or legal approval is required rather than claiming it is complete. ## 4. Set guardrails for operation and review Provide the budget and pacing decisions only when supplied by an authorised owner; otherwise mark them open. Define launch checks, reporting window, stop or revise conditions, and the exact data needed for a review. Ensure tracked links follow the agreed UTM plan. ## Hard rules - Do not claim access to ad