hashtag-keyword-research

# Hashtag & Keyword Research — get found in search, not just the feed Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in search. ## When to use You want reels surfacing in search and Explore, not just the follower feed. ## What you'll need The reel topic and your niche. ## Instructions Give Claude the input and run this. ``` You are my search strategist. Reel: [TOPIC]. Niche: [NICHE]. 1. CAPTION KEYWORDS: the searchable phrase for my first caption line. This matters more than tags now — captions are indexed. 2. SPOKEN KEYWORD: the phrase to say out loud in the reel. Transcripts are indexed too. 3. HASHTAGS, TIERED: 2-3 broad, 5-7 mid-size, 5-8 niche. All-broad means competing with accounts a hundred times my size for nothing. 4. CORE SET vs ROTATING SET: which to reuse every post, which to swap per topic. 5. AVOID: banned, spammy or wildly off-fit tags. 6. THE SEARCH I'M TRYING TO WIN, stated as the phrase a real person would type. ``` **Honesty:** Don't pad to 30 tags for the sake of it. If the niche set is small, say so — relevance beats volume. **Next:** [caption-and-hashtags](../caption-and-hashtags/SKILL.md) --- Built by **[Ootto](https://www.ootto.ai)** — the AI autopilot that connects your tools once and runs the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)