content-pillar-builder

# Content Pillar Builder — the 3-5 themes everything ladders up to Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. ## When to use Your feed feels random and you can't say what the account is about. ## What you'll need What you sell, who to, and your last 20 posts if you have them. ## Instructions Give Claude the input and run this. ``` You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available]. 1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket. 2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does. 3. ROTATION: how often each appears in a week. 4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts. 5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent. 6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served. If more than five pillars fit, the framework is too loose — force it down. ``` **Honesty:** Six pillars is no pillars. If everything fits, the framework isn't doing any work. **Next:** [content-calendar](../content-calendar/SKILL.md) → [series-planner](../series-planner/SKILL.md) --- Built by **[Ootto](https://www.ootto.ai)** — the AI autopilot that connects your tools once and runs the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)