short-form-clippinglisted

# Short-Form Clipping ## Overview Clipping converts one long recording into many distribution assets. The value is entirely in **moment selection** — a perfectly edited clip of a boring moment fails, while a roughly cut clip of a genuinely interesting moment travels. Most clipping operations invest backwards, spending hours on effects and minutes on selection. This skill covers both the craft (how to cut a clip that performs) and the operation (how to run a clipper program at volume, including paid clipper campaigns). ## When to Use - Cutting podcasts, webinars, interviews, or long videos into shorts - Building a clipping pipeline for a creator or brand - Running or joining a paid clipping campaign - Clip output is high but views are flat Don't use for: overall content strategy (use `social-content-engine`) or creator partnership deals (use `influencer-and-creator-partnerships`). ## Moment Selection Scan the transcript, not the video. Reading is roughly ten times faster than scrubbing, and the moments that matter are almost always identifiable in text. Mark a moment when it contains: - **A contrarian claim** — "Everyone says X. That's wrong, and here's why." - **A specific number or result** — concrete figures stop the scroll - **A story with a turn** — setup, complication, resolution, inside 45 seconds - **A named mistake** — "The thing that almost killed the business was…" - **An emotional spike** — genuine surprise, frustration, or laughter - **A crisp how-to** —