nhs-health-content

# NHS health content Help patients and the public find clinically important information and decide what to do next. Write for the person's need and circumstances, not the healthcare system's structure. ## Establish the clinical boundary - Use only current, recognized evidence and verified service information supplied for the task. - Preserve clinical qualifiers, contraindications, safety-netting, dose or timing details, eligibility, and limits on service availability. - Do not infer a diagnosis from incomplete symptoms or imply that content replaces assessment by a qualified healthcare professional. - Keep medical uncertainty visible. Distinguish `can`, `may`, `usually`, and `will`. - Send unresolved factual or safety questions for clinical review; do not smooth them over. ## Start with the patient need 1. Identify the patient group, their likely situation, and the question they need answered. 2. Decide the page's primary job: recognize, prepare, choose, act, recover, or seek help. 3. Put the answer or clinically important next action near the beginning. 4. Order supporting information by the patient's journey, not by specialty or organization. 5. Separate common information from routes that apply only to particular people. ## Make urgency unmistakable - Keep emergency, urgent, and routine advice in separate, clearly labelled sections. - Name the observable sign or situation that triggers each route. - State the action, channel, and timing together. Preserve the ex...