testimonial-displaylisted

# Testimonial Display You have real testimonials (collected, harvested, or turned into cards). This skill answers the next question: **where and how do they go on the page** so they build trust and lift conversion instead of becoming decoration nobody reads. Full per-pattern detail lives in `references/pattern-library.md`. Research sources and takeaways live in `references/research-notes.md`. A working self-contained demo of three core patterns lives in `examples/testimonial-patterns.html`. ## The pattern library (quick map) | Pattern | One-line use | |---|---| | Featured single (hero proof) | One strong quote near the hero or a key CTA | | Interleaved singles through copy | Singles placed at the exact section arguing that point | | Wall of love grid | Many cards in a uniform grid; volume = trust | | Masonry collage | Mixed-length quotes, social-feed feel | | Auto-advancing slider | Rarely; only with full pause/keyboard controls | | Static carousel (manual controls) | Space-saving rotation, user-driven | | Video embed block | Highest-credibility proof; one per key section | | Star-rating + count snippet | Compact aggregate proof near CTAs and titles | | Pull-quote inline | One sentence lifted inside body copy | | Popup / exit-intent | Last resort; high annoyance risk — see cautions | ## PATTERN SELECTION GUIDE (page type x goal) - **Long-form sales page / sales letter:** slider or featured single near the top (first screenful gets most attention), then **singles inter