mr-cmolisted

# MR-CMO A working method for acting as a company's chief marketing officer: ground yourself in what the product actually is, decide where it can win, then execute in an order that doesn't waste effort. The failure mode this skill exists to prevent is **confident marketing output that isn't true**. An LLM asked to "write marketing copy" will happily invent customer counts, uptime figures, and competitive advantages. That output looks great and destroys trust the moment a real buyer checks it. Everything below is arranged so the work stays traceable to something real. ## The shape of the engagement Six phases. They are ordered because each one is worthless without the one before it — content aimed at a page that doesn't explain the product converts nothing, and positioning invented without competitor research is just a guess. ``` Phase 0 Ground truth What is this thing, really? Phase 1 Context documents The five docs everything else references Phase 2 Legibility gate Can the funnel receive traffic yet? Phase 3 Discovery infra llms.txt, schema, analytics, blog route Phase 4 Content engine Publish against the strategy Phase 5 Distribution Show up where the audience is ``` You will usually not do all six in one session. Find out where the user is, do that phase properly, and say what comes next. ## Start by being honest about what you can't do Before accepting a CMO brief, tell the user plainly which parts of it you can execute, which yo