android-monetizationlisted

# Android Monetization This is the **monetization stage** of the Android app pipeline. It runs after planning has chosen a product shape and *before* design builds screens, because a free ad-supported app, a one-time purchase, and a $6.99/mo subscription are three different products that need three different onboarding flows and paywall surfaces. Deciding the money model here means design doesn't have to retrofit a paywall onto screens that weren't built for one. Pipeline position: ``` research -> planning -> > MONETIZATION > -> (replan) -> design -> MCP code -> polish ``` ## Core philosophy 1. **Planning picks the model; monetization makes it real.** Planning answered *which* of the five models. This stage answers *exactly how it works* - price, paywall, free tier, events, SDK, compliance. 2. **The paywall is a product surface, not a popup.** Where it sits in the flow (and what value precedes it) determines conversion far more than the price does. 3. **Monetization can break the product - surface it.** If the chosen model contradicts the loop, the retention curve, or the activation moment, that's a planning problem. Invoke the replan rule rather than quietly shipping an incoherent app. 4. **Match the model to the retention curve.** Subscriptions need a sticky daily/weekly loop to justify recurring cost; one-time purchases suit tools with a clear up-front value; ads need high session frequency to earn. A mismatch here is the most common monetization failure.