competitive-intelligence-programlisted

# Competitive Intelligence Program Program-management angle on CI: scope, tooling, battle cards, win/loss process, and distribution. For OSINT tradecraft (how to actually gather signals) see `skills/research/competitive-intelligence.md`. ## CI Program Setup ### Define Scope - **Primary competitors**: head-to-head competition in core segments (2–4 companies) - **Secondary competitors**: adjacent or emerging threats (4–8 companies) - **Watch list**: early-stage startups, potential entrants (track quarterly) ### Signal Sources | Source | Type | Cadence | |--------|------|---------| | Competitor website & blog | Positioning, product updates | Weekly scrape / alert | | G2, Capterra, Trustpilot | Customer sentiment, feature gaps | Weekly | | LinkedIn | Headcount trends, key hires, job postings | Weekly | | Crunchbase / PitchBook | Funding, acquisitions | On alert | | SEC filings (public competitors) | Revenue, strategy, risks | Quarterly | | Job postings | Strategic priorities, tech stack | Weekly | | Twitter / X, Reddit | Sentiment, complaints, launches | Daily alerts | | Press releases | Product launches, partnerships | Google alerts | | Customer interviews | How they talk about alternatives | Each sales/CS call | | Win/loss interviews | Direct competitive comparison | Each closed deal | | Conference talks | Strategy signals, roadmap hints | Per conference | | Patent filings | R&D direction | Quarterly | ### Tooling - **Monitoring**: Crayon, Klue, Kompyte (or free: Google Al