product-marketinglisted
Install: claude install-skill LeahyCC/claude-skills
# Product & Marketing — Strategy Through Execution
Frameworks and production patterns for product management and product marketing. Every recommendation cites its source — no opinions disguised as best practice.
**This skill works in two modes:**
- **Builder** — you're shipping a product and need to figure out positioning, pricing, launch, and growth
- **Operator** — you're running a product org and need discovery, prioritization, roadmapping, and metrics
## Architecture Overview
```
[Strategy]
├── Vision & mission (where we're going)
├── Competitive landscape (who else, what's different)
├── Strategic pillars (3-5 focus areas)
└── What we will NOT do
↓
[Discovery]
├── Customer interviews (weekly cadence)
├── JTBD analysis (functional, emotional, social jobs)
├── Opportunity Solution Trees (outcomes → opportunities → solutions)
└── Assumption mapping → experiment design
↓
[Positioning & Messaging]
├── Dunford 5-component positioning
├── Messaging hierarchy (tagline → value prop → pillars → proof)
├── Strategic narrative (Raskin structure)
└── Per-persona variations
↓
[Prioritization & Roadmap]
├── RICE / ICE / WSJF scoring
├── Now / Next / Later roadmap
├── OKRs (quarterly outcomes)
└── Saying no (with a framework)
↓
[Go-to-Market]
├── GTM motion (PLG vs Sales-Led vs Community-Led)
├── Pricing strategy (Van Westendorp, anchoring, tiers)
├── L