roi-calculatorlisted

# ROI Calculator ## Overview An ROI calculator turns "this seems valuable" into "this pays for itself in 4 months." It is the most powerful document in enterprise sales because it translates product capabilities into financial outcomes that economic buyers can approve. ## When to Use - "Build an ROI calculator" - "Create a business case" - "Calculate the ROI for [prospect]" - "Quantify our value" - "Build a TCO comparison" ## Step-by-Step Process ### Phase 1: Identify Value Drivers What measurable outcomes does your product deliver? Time saved, revenue increased, costs reduced, risk mitigated. Map each to a financial metric. ### Phase 2: Build Scenario Models - Conservative (what most customers achieve) - Moderate (what typical customers achieve) - Aggressive (what best customers achieve) ### Phase 3: Calculate For each scenario: cost of current state, cost of your solution, net benefit, payback period, 1-year ROI, 3-year ROI. ### Phase 4: Assumption Documentation Every input must be documented with its source. "Customer survey data" > "Industry average" > "Our estimate." The more defensible the assumptions, the more credible the business case. ## Output Format ROI calculator with input fields, formulas, scenario outputs, and assumption documentation. ## Common Pitfalls 1. **Unrealistic assumptions** — over-optimistic numbers destroy credibility. 2. **Black-box calculator** — prospects need to understand how numbers are derived. 3. **One-size output** — different stak