design-system-gtmlisted

# Design System for GTM ## Overview When AI agents generate sales collateral, pitch decks, one-pagers, and emails, they need a brand system to reference. Without it, every output has a different voice, different colors, different feel. This skill defines a design system that AI agents use to produce on-brand GTM assets consistently. ## When to Use - "Create a design system for our AI-generated content" - "Define our brand for agents" - "Build a brand guide for sales materials" - "Ensure consistent voice across AI outputs" ## Step-by-Step Process ### Phase 1: Visual Identity - Color palette (primary, secondary, accent, neutral) - Typography (headings, body, monospace for data) - Logo usage rules - Spacing and layout principles ### Phase 2: Voice and Tone - Brand voice attributes (3-5 adjectives) - Tone guidelines by context (sales deck vs email vs case study) - Banned words and phrases - Preferred language patterns ### Phase 3: Asset Templates - Slide templates - One-pager layouts - Email signature format - Data visualization style ### Phase 4: Brand Guardrails Rules for AI-generated content: what is always acceptable, what requires human review, what is never allowed. ## Output Format DESIGN.md specification with visual identity, voice/tone, templates, and guardrails. ## Common Pitfalls 1. **Vague voice guidelines** — "professional and friendly" is useless. "Direct, data-backed, opinionated. No jargon. No passive voice." is actionable. 2. **RGB values without hex code