case-study-builderlisted

# Case Study Builder ## Overview A case study is the most versatile proof asset in B2B. It proves your product works in someone else's hands. This skill produces sales-ready case studies: one-page for quick sharing, full version for late-stage deals, always with specific metrics and real quotes. The golden rule: a case study without numbers is a testimonial. Every case study must answer "what changed, and by how much?" ## When to Use - "Create a case study about [customer]" - "Write a customer success story" - "Build proof content for sales" - "Document customer results" - "Create a case study for our website" - "I need customer proof for a deal" ## Step-by-Step Process ### Phase 1: Information Gathering Collect from the customer: - Company profile (industry, size, use case) - Challenge before your product (what was broken, what it cost) - Solution (how they use your product, implementation timeline) - Results (specific metrics — "reduced X by Y%" not "improved efficiency") - Customer quote (in their words, not yours) - Permission to use their name and logo ### Phase 2: Structure **1-Page Summary (for quick sharing):** ``` ┌──────────────────────────────────────────┐ │ CASE STUDY: [Customer Name] │ │ │ │ [Customer logo] │ │ Industry: [X] | Size: [Y employees] │ │ │ │ THE CHALLENGE │ │ [2-3 sentences. What was broken