battlecard-builderlisted

# Battlecard Builder ## Overview A battlecard is a concise competitive document that gives reps exactly what to say in competitive situations. Not a feature comparison table — a talk track with proof points. The FIA Framework (Fact → Impact → Act) from Klue structures every card so reps can use it during a live call, not just study it beforehand. A rep should be able to glance at a battlecard for 10 seconds before or during a call and know exactly what to say. ## When to Use - "Build a battlecard against [competitor]" - "Create competitive battlecards for our team" - "Prepare for a deal where [competitor] is involved" - "What do we say when a prospect mentions [competitor]?" - "Build an objection handling card" - "Create a quick-dismiss card for [competitor]" ## Authoritative Foundations - **Klue FIA Framework** — Fact → Impact → Act. The industry standard for battlecard structure. Fact: the competitive insight. Impact: why it matters. Act: what the rep says or does. - **Klue COMP-ACT Framework** — extended framework for deeper competitive intel. - **Force Management Command of the Message** — Defensible Differentiators. Battlecards should map to the VMF's differentiator framework. ## Step-by-Step Process ### Phase 1: Card Type Selection Build a complete battlecard set per competitor: | Card Type | Purpose | Use Case | |---|---|---| | **Why We Win** | Key competitive advantages with talk tracks | When rep knows competitor is in the deal | | **Why We Lose** |