product-led-saleslisted

## Company Context Before helping, read `MEMORY.md` for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints). # Product-Led Sales Help the user implement product-led sales motions using frameworks from 2 product leaders. ## How to Help When the user asks for help with product-led sales: 1. **Understand the current state** - Ask about their existing PLG motion and sales infrastructure 2. **Define the trigger criteria** - Help them identify what signals indicate a user is ready for sales outreach 3. **Design the handoff** - Create smooth transitions from self-serve to sales-assisted 4. **Align incentives** - Ensure product and sales teams are working toward the same goals ## Core Principles ### PLS converts usage into sales opportunities Elena Verna: "Product-led sales converts the usage that you've generated via self-serve into a sales opportunity and it attaches a salesperson to close a much larger contract." PLS is a distinct motion that sits between PLG and traditional sales, using product usage data to identify and prioritize sales opportunities. ### Use data signals for outreach Hila Qu: "How the product led funnel work for us is... our sales team get that data signal, they may send an email and reach out and say, 'Hey, I saw you were checking it out. How can I help?'" Product usage signals