brand-coherence-auditlisted
Install: claude install-skill JuJu78/brand-coherence-audit
# Brand Discourse Coherence Audit
Use this skill to measure whether a **brand** or a **person** tells a consistent story across the web. The unit of analysis is the **structured claim** (positioning, offer, expertise, proof), not the keyword and not the sentiment. Output is a typed cross-source coherence matrix and a prioritized list of inconsistencies that risk hurting Generative Engine Optimization (GEO).
This skill exists because LLMs running AI search (Perplexity, ChatGPT Search, Google AI Mode, Brave Ask, Claude with web) perform **entity reconciliation** before citing a source. When a brand says one thing on its website, another on LinkedIn, and a third in a podcast, the LLM lowers its citation confidence and falls back to safer sources. This skill surfaces those gaps before they cost visibility.
This skill is **distinct from** `entity-territory-audit` and `semantic-gap-blindspot-auditor`. Those analyze one URL against competitors on a topic. This one analyzes one **brand or person** across **its own multi-source footprint**, regardless of competitors.
## Required Inputs
- `subject` - the brand or person name being audited (e.g. "Yann LeCun", "Stripe", "Anthropic")
## Optional Inputs
- `type` - `person` | `brand`. Auto-detected from a Brave search if omitted.
- `depth` - `quick` (5 sources, fast) | `standard` (8-10 sources, default) | `deep` (up to 15 sources, includes podcast/video transcripts).
- `sources` - explicit list of URLs to audit. When provided, skip d