suede-public-relations

# Suede Public Relations & Earned Media Suede Public Relations turns verified milestones, evidence, and timely angles into respectful earned-media briefs for journalists, podcasts, and newsletters. It optimizes story fit and source usefulness without treating a drafted pitch as sent or coverage as earned. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy PR is not a substitute for distribution. Treat it as a channel hypothesis whose value must be measured against the current audience, story, and sales motion. - **Do not assume a placement drives or cannot drive conversion.** Track referral behavior, brand search, citations, and sales influence for this campaign. - **Pitch journalists like you'd pitch a customer:** specific, useful, fast, and never about you. - **The story is not your product. The story is the trend, the data, the conflict, or the human.** Your product is the evidence. - **Test speed against relevance and accuracy.** Use the story's observed coverage curve and deadline; never trade verification for haste. ### When PR is worth it - You have **a real story** — proprietary data, a strong opinion, a milestone, a customer with a sharp before/af...