suede-lead-magnets

# Suede Lead-Magnet Systems Suede designs lead magnets as useful, rights-clear assets with an honest value exchange and a measurable path to product value. Choose the format, depth, gating, delivery, and follow-up based on audience need and qualification—not on maximizing raw email capture. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What problems does your product solve? ### 2. Current Lead Generation - How do you currently capture leads? - What lead magnets or offers do you have? - What's your current conversion rate on email capture? - Where does the audience spend time online? - What's the most common question prospects ask before buying? ### 3. Content Assets - What existing content could be repurposed? (blog posts, guides, data) - What expertise can you package? - What templates or tools do you use internally? ### 4. Goals - Primary goal: email list growth, lead quality, product education? - Target audience stage: awareness, consideration, or decision? - Timeline and resource constraints? --- ## Lead Magnet Principles ### 1. Solve a Specific Pr...