suede-customer-research

# Suede Customer Research Use this Suede customer-research playbook to ground positioning, product, and copy in traceable customer evidence rather than assumption. ## Before Starting Check for `.agents/product-marketing.md` (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md`) and read it if present — the ICP, segment definitions, and what research already exists decide where to look and what counts as a representative sample. Ask only what it does not already answer. --- ## Two Modes of Research ### Mode 1: Analyze Existing Assets You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal. ### Mode 2: Go Find Research You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract. Most engagements combine both. Establish which mode applies before proceeding. --- ## Mode 1: Analyzing Existing Research Assets ### Asset Types **Customer interview / sales call transcripts** - Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered - Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them **Survey results** - Segment responses by customer tier, use case, or tenure before drawing conclusions - Flag: what open-ended answers say vs. what multiple-choice answers say (they often conflict) - Identify: the 20% of responses t...