suede-co-marketing

# Suede Co-Marketing Use this Suede co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Partner Identification Framework ### 1. Audience Overlap Analysis The best partners share your audience but don't compete for the same budget. **Ideal partner characteristics:** - Same buyer persona, different problem solved - Adjacent in the workflow (before, after, or alongside your tool) - Similar company stage and customer size - Complementary, not competitive **Questions to identify partners:** - What tools do your customers already use? - What do they use before/after your product? - Who else is selling to your ICP? - Which integrations do customers request most? ### 2. Partner Scoring Criteria Rate each candidate 1-5 on all six criteria, using these anchors. Score from evidence the user or a public source supplies; a criterion with no evidence is scored `?` and named as an open question, never guessed. | Criteria | 1 | 3 | 5 | |----------|---|---|---| | **Audience fit** | Different buyer, different problem | Same buyer, partial overlap | Same ICP, adjac...